GRACEPILLED with Hanna Williams

running a spiritual business without selling your soul [w/ Rami Abu-Sitta]

Episode Summary

In this episode, Hanna and returning guest Rami Abu Sitta explore the inner terrain of running a spiritual business—where authenticity, shadow work, and self-inquiry meet marketing and visibility. Together they unpack the tension between being of service and being perceived, and reflect on what it means to show up as a whole, imperfect human in a world that often demands polish.

Episode Notes

Connect with Rami: 
Instagram: @ramidreams
ramidreams.com (booking, live programs, etc)
Enrollment for Rami's school ends July 8th

Connect with me, Hanna, your host: 
Instagram: @grace.pilled
hannawilliams.com (bookings, merch, etc)
patreon.com/gracepilled

We cover:

• The emotional and existential challenges of running a spiritual business, including the unexpected inner work around self-worth, shame, and the discomfort of marketing one's offerings with integrity.
• Authenticity in leadership and marketing, especially the importance of being your full self (including humor, messiness, and vulnerability) in your public presence so clients meet the real you—not just a shiny persona.
• The delicate dance of sharing personal process online, exploring how to discern when something is "cooked" enough to serve others, versus when it’s still raw and may unconsciously ask your audience to hold you.
• Projections, pedestals, and the myth of the perfect spiritual guide, including how to recognize golden shadow and navigate others’ expectations without fragmenting your identity or hiding your humanity.
• The spiritual necessity of creative expression, especially in the digital age—seeing Instagram and social media as modern landfills where we can still perform sacred service, wake people up, and keep the river of spirit flowing through us.